Enphase Energy Inc. purchased SolarLeadFactory LLC. It provides leads to solar installers. Enphase has acquired SolarLeadFactory LLC in an effort to increase lead volumes and convert more customers. This will help lower installer acquisition costs.
Enphase is developing a digital platform that allows installers to design, permit and install solar and battery systems. This acquisition enhances the toolset with lead generation capabilities. Enphase will continue to work on integrating these tools into its digital platform to ensure that its entire network can achieve maximum efficiency in selling to homeowners.
“For the past two years, we have executed on our installer digital platform strategy with the acquisitions of Sofdesk for solar design software, DIN’s solar business for proposal and permitting services, 365 Pronto for O&M platform software, and now SolarLeadFactory for high-quality lead generation,” says Badri Kothandaraman, president and CEO of Enphase Energy. “We chose the SolarLeadFactory team based on their high-quality mindset and operational efficiency. We are pleased to welcome the team and SolarLeadFactory’s customers to Enphase.”
“I’m extremely excited about the ways that Enphase can help us reduce the installer’s customer acquisition costs, which are high in the U.S.,” states Clayton Cornell, CEO of SolarLeadFactory. “By leveraging Enphase resources, we’ll be able to rapidly accelerate improvements in our lead qualification and conversion efforts and deliver on our mission to help the industry increase install rates and more homeowners go solar.”
Image: “Solar install” by OregonDOT is licensed under CC BY 2.0