BayWa r.e. Promotes Jodi White to CEO, Increases Executive Leadership

BayWa r.e., an energy developer, services, and systems provider, has expanded its executive team following the acquisition by Beacon Solar. Beacon Solar was the former solar distribution division for roofing distributor Beacon. This will allow BayWa to continue expanding its U.S. network.

BayWa r.e. Solar Systems LLC has appointed Jodi White as CEO. White has 20 years of experience in renewable energy, including roles in mergers and acquisitions as well as finance and operations executives. She co-founded BayWa r.e.’s distribution business in the U.S. in 2008 and previously served as co-CEO alongside Boaz Soifer. Soifer, the former CEO, will now concentrate on his regional role of director of solar distribution for BayWa. in the Americas, currently including active operations in Canada and the United States, Mexico, and the Pacific Islands.

Under White’s oversight of all U.S. operations, Charles (Chuck) Ellis will lead supply chain management and fulfillment as COO following the acquisition to ensure planning and fulfillment services for solar contractors. Ellis joins the team having gained leadership experience in sales and distribution strategies through his years at SMA America. He also has experience in the building industry, with his knowledge covering IT, product strategy and logistics, as well as successful vertical integration.

Harry Payne, chief revenue officer, will ensure that all revenue-related functions are integrated and aligned. Payne started his career in renewables more than a decade back at Sunrun. He has a track-record of building sales channels, developing cost-effective options, and improving customer experience digitally.

“BayWa r.e.’s U.S. distribution business passed an inflection point in 2021 and has entered a new stage of scale and complexity,” says Soifer. “Bringing in experienced executive leadership into our already amazing team gives us a stronger foundation to manage our continued growth and will help ensure we continue providing customers with the products and services they need to manage their businesses effectively. Congratulations to Jodi, Chuck, and Harry – your leadership will be a great asset to us for the journey ahead!”

“With the acquisition of Beacon Solar, we increased our market share and added new talent, resources and product lines,” states White. “Chuck’s and Harry’s leadership will keep the organization aligned and focused on customer experience as we continually improve delivery quality and continue our expansion.”